Virtual Web-store: You've made an investment in your storefront. In
the building. The interior outfitting. The decorating. The merchandise
inventory. The in-store staff. But increasing store traffic can be an
expensive proposition, requiring print or broadcast advertising, outdoor
advertising or signage.
By putting your store on the Internet, you increase your sales reach well
beyond the four walls of your physical store. In fact, your ability to
sell now extends to the whole world via the World Wide Web. In the past,
putting up an Internet store (also known as a Web-store or a Virtual
Storefront), was expensive and time-consuming. Most large Internet
merchants also have to invest in fulfillment infrastructures as well, and
an in-store PC connected to the Internet is necessary. But you have a real
advantage over these other "virtual merchants." With CardSwipe.net, you
can have your own Web-store. Best of all, you can check orders
received in your Web-store from the credit card terminal installed in your
"real" store! By printing the product orders and ship-to addresses
using the terminal's printer, you can use the same staff and inventory that
you have in your "real" store to fulfill those orders. Check the orders on
your terminal. Print out the product number and shipping address. Pull
the merchandise from stock. Wrap it up and leave it for your regular
delivery service to pick up. The products have already been paid for
because they were received over the Internet!
A webstore alone can cost upwards of $130-150 a month, including
web-hosting. With CardSwipe.net, the webstore is included as part of the
basic e-Services package. This includes access to it through your
credit card terminal. Top